Years of the Italian economic boom, the 1970s; a time of change at IAC as well, which under the leadership of a new top management gradually transformed from a manufacturing company to a purely commercial one.
The Rodrigo brand was born in 1975 from an idea of an unforgettable character in the company's history, a cornerstone of future successes as well as the first shareholder in those years.
Mr. Francesco Poletti, taking his cue from the very famous character from Alessandro Manzoni's “I Promessi Sposi”, thought of a new “strong and safe” then personifying it with a Greek mythological figure.
Half a century of history, half a century of journey for the Centaur who, having abandoned his hat and undressed his bolero, has over the years changed his image several times while always remaining the hallmark of Rodrigo products.
